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Your Business is not a Machine

β€œIf business leaders become more aware that their business is not a machine but part of a complex, interdependent, and evolving system with multiple constituencies, they will see that profit is one of the important purposes of the business, but not the sole purpose. They will also begin to see that the best way to maximize long-term profits is to create value for the entire interdependent business system. Once enough business leaders come to understand and accept this new business paradigm, conscious capitalism will reach a take-off point and the hostility toward business will start to dissipate.” – John Mackey and Rajendra Sisodia