Our Mission

To maximize the automotive industry’s customer experience by enabling the capabilities of people, coupled with process and technology, to delight customers at every intersection.

Our Values

  • INTEGRITY

    Upholding the highest ethical standards in everything we do, ensuring honesty and transparency in all interactions with clients and learners.

  • PERFORMANCE

    Striving for excellence in all aspects of our training programs to deliver outstanding results for technicians and dealerships.

  • CREATIVITY

    Encouraging innovative thinking and creative problem-solving to develop unique training solutions that make a difference.

We Believe.

At Shift Awake Group, we believe in the potential of every learner.

Our commitment to excellence ensures outstanding performance that brings positive change to the automotive industry, all while staying aware of the ever-changing landscape.

What Makes Us Unique.

At Shift Awake Group, we have a bold mission: to empower technicians and dealerships to awaken their true potential, build trust, and create a lasting legacy. Our dynamic coaching and training programs, led by visionary automotive professional Jacqueline, bring together a powerful fusion of passion, creativity, and innovation.

And, Keeps Us Unique.

  • Innovative Mindset Approach

    Our dynamic programs infuse mindset, process, and high-touch coaching to unlock untapped potential and ignite purpose-driven growth. This innovative approach ensures that technicians not only master their craft but also find fulfillment in their careers.

  • Unwavering Authenticity

    Authenticity lies at the heart of our brand. JJ’s personal journey from the OEM world to Shift Awake Group exemplifies our commitment to purpose and empowerment. We believe in transparency and trust, throughout our client and learner experiences.

  • Passionate Connection

    Passion is the fuel that drives our brand. We celebrate the diversity of the automotive industry and challenge ourselves to create engaging, enjoyable, and impactful learning experiences. Our fun and dynamic approach fosters meaningful connections.

End-to-End Impact

Shift Awake Group's impact extends beyond individual technicians. By nurturing skilled and confident brand ambassadors, we transform dealership culture and elevate customer experiences. Our end-to-end approach results in increased customer trust, loyalty, and long-term business growth.