Do you need your techs trained to make
better video Mpis?
We teach your technicians how to make clear, confident videos that build trust and help you sell more.
the pain of bad videos
low confidence
Technicians who lack confidence avoid making videos are full of excuses and never buy-in.
unengaged Advisors
Poor quality videos will never get sent, talked about or introduced to the customer.
Wasted Time
When technicians don't know what to say, they waste valuable time and videos are made to tick a box.
Lost sales
Poor videos leave customers unsure of what they are watching and lead to declined recommendations.
what we do
We train technicians to make better videos.
Not just okay videos - videos that customers approve.
Our training shows them:
What to say.
How to say it.
When to show it.
No guessing. No confusion. Just results.
the axel experience
The ONLY dedicated video multi-point inspection training and coaching experience guaranteed to get you results.
8 Available Training Dates Now Open
Transform Your Technicians into Video Communicators in Just One Day! Reserve Your Axel Onsite Hybrid Training Date
How it works
We travel to you.
We train your techs in small, easy workshops.
We coach them 1-on-1 while they work.
Techs get a simple, step-by-step plan.
You get better videos—fast.
what you’ll get
More trust from customers.
Better sales from video MPIs.
A team that feels proud and confident.
Your time back and money in your pocket.
We don’t only show slides.
We get in the shop with your techs.
We teach them how to do it, not just why it matters.
We give you tools to keep the wins going long after we leave.
why our training works
what dealerships are saying
“Since we've had the opportunity to work with Shift Awake Group, our technicians have more buy-in. They understand the value of what the video means for the customer, and also to their productivity, and the opportunity to sell or complete more work either now or in the future.”
Andrew, Service Director, Cadillac and Volvo
“Customers will turn and go out of their way to come to my office and say, “I really appreciate the great video your technician made. I highly recommend Shift Awake Group for dealerships to enhance customer engagement and technician confidence.”
Matt Page, Service Manager, BMW and MINI
Choose what works best for your dealership
Axel Full-Service
We do it all for you. Training, coaching, video reviews, reports, follow-up—you name it.
Best for: Busy leaders who want big change with less lift.
We come to you! We train your techs in person, coach them one-on-one, and give you tools to keep things going strong.
Best for: Teams who want fast results and expert support.
axel self-service
Do it yourself with our step-by-step video training tools. You get everything you need to start right away.
Best for: Managers who want to lead the training themselves.
Technician, Cadillac
“The topic that benefited me the most with the training was the overall way to carry myself through the videos. Being able to stay consistent throughout the video is a really good characteristic to develop.”
Uncover
our story
We transform automotive technicians into confident video professionals who build trust and drive revenue. Born from decades of dealership experience, Shift Awake Group pioneered the industry's most comprehensive video training program. Our results speak volumes: higher approval rates, increased customer satisfaction, and service departments that consistently outperform their market.
Ready to Stop Guessing and Start Winning?
Let’s make your techs the heroes of your shop. We only take a few dealerships at a time. Grab your spot now.
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Interested in working together?
Contact Us To get trust in motion.
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