Turn technician videos into Trust Fueled
revenue engines
Most training costs you. Ours makes you money.
Every video your tech makes is a moment to turn trust into conversion - if done right!
the real cost isn’t training — it’s doing nothing.
low confidence
“I’m good with my hands, not my voice, bro.” - your technician
unengaged Advisors
“No, I didn’t send the video. They never buy anything anyway.” - your advisor
Wasted Time
“What? I made a video, didn’t I? Now you want me to talk in it?” - your technician
Lost sales
“How am I supposed to send that video, when even I can’t understand Bobby?” - your advisor
How much is “later” costing you?
Trust is no longer optional, that is, if you want customers for life!
How much revenue are you leaving on the table due to ineffective video MPIs?
Check out our FREE ROI Calculator to reveal the potential shop gains with properly trained techs.
what we do
We train technicians to make better videos.
Not just okay videos - videos that customers appreciate, understand, and approve.
Our training shows your tech:
What to say.
How to say it.
When to show it.
Our training doesn’t cost you - it pays you back!
the axel experience
Not a cost. A revenue strategy in disguise.
The Axel Experience™ turns missed video opportunities into trust — and trust into revenue.
You have the tools, but not the time to train your techs. That’s where we come in!
Using our 5 Gears to Video Mastery™, we teach techs how to make clear, confident, and compelling videos that help customers trust your service department and boost revenue performance.
Developed by industry expert Jacqueline Jasionowski, The Axel Experience™ bridges the gap between video MPI technology and real-world technician execution.
How it works
We travel to you.
We train your techs in small, easy workshops.
We coach them 1-on-1 while they work.
Techs get a simple, step-by-step plan.
You get better videos—fast.
what you’ll get
More trust from customers.
Better sales from video MPIs.
A team that feels proud and confident.
Your time back and money in your pocket.
training isn’t a cost center - it’s untapped revenue.
How much revenue are you missing out on by side-lining your video MPIs.
Download our FREE ROI Calculator to reveal the potential shop gains you could have by getting your techs trained.
why the axel experience works
We don’t just show slides.
We get in the shop with your techs. We teach them how to do it, and why it matters.
We listen, support and coach them even after we leave the shop.
Real techs. Real change.
Hear how a personal experience helped Abraham understand the power of video and proud he could do the same for his customers.
Coaching makes the difference.
When techs feel seen, they step up and shine. Listen to my conversation with Mike as I share positive feedback from his leadership.
what dealerships are saying
“Since we've had the opportunity to work with Shift Awake Group, our technicians have more buy-in. They understand the value of what the video means for the customer, and also to their productivity, and the opportunity to sell or complete more work either now or in the future.”
Andrew, Service Director, Cadillac and Volvo
“Customers will turn and go out of their way to come to my office and say, “I really appreciate the great video your technician made. I highly recommend Shift Awake Group for dealerships to enhance customer engagement and technician confidence.”
Matt, Service Manager, BMW and MINI
Choose what works best for your dealership
Axel Full-Service
We do it all for you. Training, coaching, video reviews, reports, follow-up—you name it.
Best for: Busy leaders who want big change with less lift.
We come to you! We train your techs in person, coach them one-on-one, and give you tools to keep things going strong.
Best for: Teams who want fast results and expert support.
axel self-service
Do it yourself with our step-by-step video training tools. You get everything you need to start right away.
Best for: Managers who want to lead the training themselves.
Technician, Cadillac
“The topic that benefited me the most with the training was the overall way to carry myself through the videos. Being able to stay consistent throughout the video is a really good characteristic to develop.”
Check this Podcast out
On this episode of WTF: What the Fixed Ops - we get real about the future of fixed ops:
Why transparency is no longer optional
How technicians can turn videos into instant customer approvals (literally $6K+ in one shot!)
The real reason resistance happens — and how to lead your team through it
Why doing this RIGHT builds customer loyalty that no discount coupon ever could
If you care about growing customer trust and boosting revenue — this is for you.
Uncover
our story
We transform automotive technicians into confident video professionals who build trust and drive revenue. Born from decades of dealership experience, Shift Awake Group pioneered the industry's most comprehensive video training program. Our results speak volumes: higher approval rates, increased customer satisfaction, and service departments that consistently outperform their market.
your next $75 RO Boost is one call away.
Let’s make your techs the heroes of your shop. We only take a few dealerships at a time. Grab your spot now.
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Interested in working together?
Contact Us To get trust in motion.
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