Do Your Video MPIs Lack Quality and Impact?
We train technicians to create high-quality videos your customers trust and your bottom-line loves.
Shift Awake Group helps dealerships close the TRUST Gap, optimize video multi-point inspection technology and maximize profits.
Why Video MPI Technology
Many dealerships use video multi-point inspection (MPI) technology to create transparency. and increase customer trust .
When trust is established, dealerships benefit from increased customer satisfaction, higher e-approvals, and more repeat business.
So why are so many dealerships investing in this technology but not experiencing these results?
Achieving success with video MPIs is challenging without a standardized process. Technicians may have varying approaches to creating videos, leading to inconsistency in quality and effectiveness.
Without a clear, consistent method, it's difficult to ensure that all technicians meet the same standards and deliver the same level of customer experience. This inconsistency can result in mixed messages to customers and a failure to build the desired level of trust and transparency.
Problem 1: Inconsistent Processes
Problem 2: Skill Fade
After learning a new skill, most people forget 70% of the information within 24 hours.
Now, put yourself in the technician's shoes: you’re asking them to create a video that will be viewed by the customer, all while walking, talking, educating, making recommendations, and ensuring the video is smooth and not disorienting.
Without reinforcement, this new skill can quickly fade, affecting the quality of the video MPIs.
Problem 3: Lack of Ongoing Training
Many dealerships invest in video MPI technology and provide initial training for their technicians but often fail to offer ongoing support and reinforcement.
Without continuous training and regular feedback, technicians can fall back into old habits or fail to keep up with new best practices. Ongoing support is crucial to ensure that technicians continue to improve their skills and adapt to updates in technology or processes.
Without this support, the initial investment in video MPI technology may not yield the long-term benefits that the dealership expects.
Why Shift Awake Group
We specialize in transformation..
We equip your team with the tools needed to thrive in today's competitive market, ensuring they gain the skills and the confidence to create unparalleled customer satisfaction.
The Video Circuit: 5 Gears to Video Mastery is a 60-day immersive training & coaching program for dealerships, ready to optimize their video technology, dominate their market and create customer experiences that generate game changing levels of revenue.
Through onsite workshops, 1:1 video coaching, virtual reviews and ongoing program maintenance - we move your techs from behind the scenes to confident video creators capable of changing the way your customers experience your dealership and their perception of the automotive industry.
Technicians Learn:
How to follow a consistent video method that is efficient and effective
How to educate & build value to increase customer trust
How to communicate their message in a confident and professional manner
How to use video to positively impact their financial performance
Our Program: The Video Circuit
What Makes The Video Circuit Unique?
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Interactive Learning
Your team will uncover their values and how they connect to the customer experience, while learning the 5 gears to video mastery. Our engaging approach includes personalized video coaching and ensures every technician feels confident and supported.
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Real Results
Experience the impact of personalized coaching as your customer satisfaction soars, repair order averages rise, and brand loyalty becomes the driving force of your dealership's success.
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Certified Expertise
Your technicians will be certified in The Video Circuit, equipped with skills that resonate with modern customers and set your dealership miles ahead of the competition.
Why is personalized coaching so important?
One on one, personalized coaching is the reason technicians enrolled in our program excel. The below example includes data from three technicians with a luxury brand.
The average uplift for the month prior to coaching is represented in dark blue. Early the following month, all technicians were coached with one (1), 30-minute coaching session. A follow-up was completed 1-2 weeks after the coaching session with reviews and video feedback.
The result, all technicians increased their uplift the month of coaching.
Transform Your Technicians into Confident, Customer-Centric Professionals.
