Train. Transform. trust.
video Tools without training are costing you $17,000 or more monthly in missed opportunities.
As Fixed Operations Becomes Your Primary Profit Center, Video MPI Excellence Isn’t Optional - It’s Survival.
Our Q2 2025 training schedule is Now Open!
Click the button below to review available dates, beginning in May 2025.
Turn Your Technicians into Confident Video communicators
Industry-leading training program that builds video skills, boosts customer trust, and drives service revenue.
The Future of Customer Trust & Profit Lies in Your Technicians' Hands
You’ve invested in video MPI technology to build transparency, increase customer trust, and boost approvals. Yet struggle to see these outcomes. Here’s why:
One and done training won’t shift mindset and generate buy-in
70% of new skills learned fade within 24 hours without proper reinforcement
Lack of video evaluation and performance conversations leads to inconsistent processes and results
To fully unlock the value of your investment, your technicians need the skills, confidence, and ongoing support to deliver consistent, impactful video experiences.
Ready to take your average repair order uplift after video from 200% to 220%?
Andrew, Service Director, Cadillac and Volvo
“Since we've had the opportunity to work with Shift Awake Group, our technicians have more buy-in. They understand the value of what the video means for the customer, and also to their productivity, and the opportunity to sell or complete more work either now or in the future.”
A 60-day immersive video skills training and coaching program for technicians.
Whether your technician is new to video or needs a refresher, we train technicians to create high-quality videos that deliver measurable results in customer satisfaction, brand loyalty and repair order uplift.
the video circuit
Training & Coaching Program
onsite training
Hands-On, High-Impact Learning Our onsite training sets the foundation for success by immersing your technicians in an interactive, high-energy environment. Through engaging workshops and real-time coaching, we’ll teach them a proven video MPI framework that blends efficiency with customer value. The goal? To turn every video into a trust-building, profit-generating tool that elevates your dealership’s reputation.
video review & Scorecard
Measure What Matters Your team’s progress is only as good as the feedback they receive. Our custom Video Scorecards provide detailed, data-driven evaluations of each technician's videos. We measure everything from clarity and consistency, while delivering actionable insights that help fine-tune their skills and ensure they’re hitting the mark every time.
one on one coaching
Personalized Coaching for Peak Performance Taking training to the next level, our one-on-one virtual coaching sessions focus on each technician’s unique strengths and growth areas. With tailored feedback, strategic guidance, and ongoing support, we help your team build confidence and master the skills needed to create videos that drive customer trust, sales, and repeat business.
why dealerships choose our training
Beyond Basic Video Training: A Complete Professional Development System
Your technicians are masters of diagnostics and repair.
We make them masters of video communication.
Besides the tangible 20% increase in dollars per repair order, here's what makes our training different:
Certified video MPI training program developed specifically for automotive technicians
One-on-one coaching ensures every technician masters the skills
Proven methodology that increases service approval rates
Ongoing support prevents skill fade and maintains performance
Technician, Cadillac
“The topic that benefited me the most with the training was the overall way to carry myself through the videos. Being able to stay consistent throughout the video is a really good characteristic to develop.”
Uncover
our story
We transform automotive technicians into confident video professionals who build trust and drive revenue. Born from decades of dealership experience, Shift Awake Group pioneered the industry's most comprehensive video training program. Our results speak volumes: higher approval rates, increased customer satisfaction, and service departments that consistently outperform their market.
unleash the power of video!
Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert! Learn how to level up your video MPIs for trust and revenue boost in your service department. Margaret Henney of Covideo and Jacqueline Jasionowski of Shift Awake Group are ready to spill all the secrets. Check out the replay in case you missed it!
UPCOMING EVENTS
UPCOMING EVENTS
Stay tuned for upcoming events!
Trained Technicians Drive Results: Turn Your Existing Video Tools into Revenue Generators
Our trained technicians average +20% higher repair order values through effective communication.
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