FOR DEALERSHIP SERVICE DEPARTMENTS
customers don’t approve what they don’t understand
Seeing isn’t understanding and Cox Automotive’s own data shows that gap is worth $230 per repair order.
Turn technician videos into trust-fueled revenue engines. Most training costs you. Shift Awake makes you money.
MORE TRUST FROM CUSTOMERS
A team that feels confident
money back in your pocket
Trusted by dealership teams representing
BMW · VOLVO · MERCEDES-BENZ · CADILLAC · GM · KIA · FORD · HYUNDAI · JLR
the real cost isn’t training — it’s doing nothing.
low confidence
“I’m good with my hands, not my voice, bro.” - your technician
unengaged Advisors
“No, I didn’t send the video. They never buy anything anyway.” - your advisor
Wasted Time
“What? I made a video, didn’t I? Now you want me to talk in it?” - your technician
Lost sales
“How am I supposed to send that video, when even I can’t understand Bobby?” - your advisor
the axel experience
Not a cost, it’s a revenue strategy in disguise.
We train your techs onsite, coach 1-on-1, and review real videos with real feedback.
training isn’t a cost center - it’s untapped revenue.
How much revenue are you missing out on by side-lining your video MPIs.
why the axel experience works
We don’t just show slides.
We get in the shop with your techs. We teach them how to do it, and why it matters.
We listen, support and coach them even after we leave the shop.
Real techs. Real change.
Hear how a personal experience helped Abraham understand the power of video and proud he could do the same for his customers.
Coaching makes the difference.
When techs feel seen, they step up and shine. Listen to my conversation with Mike as I share positive feedback from his leadership.
what dealerships are saying
“Since we've had the opportunity to work with Shift Awake Group, our technicians have more buy-in. They understand the value of what the video means for the customer, and also to their productivity, and the opportunity to sell or complete more work either now or in the future.”
Andrew, Service Director, Cadillac and Volvo
“Customers will turn and go out of their way to come to my office and say, “I really appreciate the great video your technician made. I highly recommend Shift Awake Group for dealerships to enhance customer engagement and technician confidence.”
Matt, Service Manager, BMW and MINI
Technician, Cadillac
“The topic that benefited me the most with the training was the overall way to carry myself through the videos. Being able to stay consistent throughout the video is a really good characteristic to develop.”
Check this Podcast out
On this episode of WTF: What the Fixed Ops - we get real about the future of fixed ops:
Why transparency is no longer optional
How technicians can turn videos into instant customer approvals (literally $6K+ in one shot!)
The real reason resistance happens — and how to lead your team through it
Why doing this RIGHT builds customer loyalty that no discount coupon ever could
If you care about growing customer trust and boosting revenue — this is for you.
Uncover
our story
We transform automotive technicians into confident video professionals who build trust and drive revenue. Born from decades of dealership experience, Shift Awake Group pioneered the industry's most comprehensive video training program. Our results speak volumes: higher approval rates, increased customer satisfaction, and service departments that consistently outperform their market.
Interested in working together?
Contact Us To get trust in motion.
Fill out some info and we will be in touch shortly. We can’t wait to hear from you!